Christian G. Krueger – CEO of Complete Phytochemical Solutions discusses the 4-(dimethylamino)cinnamaldehyde (DMAC) assay for quantification of soluble proanthocyanidins (PAC) and the butanol hydrochloric acid (BuOH-HCL) assay for quantification of insoluble PAC. Accurate quantification of total PAC is possible by choosing appropriate standard reference materials that reflect the natural structural features of PAC found in the fresh cranberry fruit.

This video is part of the Cranberry Beyond UTI playlist, hosted by celebrity news anchor Jennifer Ward of the Ward Wellness Report, and brought to you by Fruit d’Or Nutraceuticals with it’s line of unparalleled cranberry products and ingredients, Cran Naturelle & Cran d’Or. Visit Crannaturelle.ca for more information.